Economía Creativa

Next 27th of June I will be sharing a round table with other experts about creativity in the economy.

Creativos/as en la economía

José González, Chief Innovation Officer de Zumex.

Cesar Taboas, Director de I+D+i de Royo Group.

Pedro López, Director General de Chocolates Valor.

Modera: Olga Broto

Economía del disseny

Interview about design impact at Zumex Group.


Elisava|Business Mindsets

I was invited at Business Mindsets to talk about “Blue oceans” as business model. I had the chance of explain Zumex case and how my company started as pioneer generating a market from scratch.

Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.


Design Lecture at SUAC University, Japan

Colloquium with the students of design at Shizuoka University of Art and Culture

It was an interesting experience and nice opportunity to talk with the students.


#4SCD organized by the Association of Students of Industrial Design have invited Jose Gonzalez to talk about “Technology, design and people” to the next generation of product and industrial designers. This event is largest congress of Industrial Design held in Andalusia (Spain) every year.

European Parliament: The case of valencian design

Valencian design has been a protagonist in the European Parliamen. The main topic “the role of design in European reindustrialization”. This event was organized by Inmaculada Rodríguez-Piñero, ADCV and the CDICV.
Five Valencian companies Porcelanosa, Zumex, RNB Cosmetics, LZF Lamps and Actiu have intervened to explain how a strategic management of design is a driving force for thier development and have been part of their corporate succes.
José González, Director of Innovation and Creativity at Zumex, has highlighted the fundamental role played by design in the expansion of Zumex, present in a hundred of countries. I have affirmed that innovation is the main driver to its development.