Featured on Plaza

Featured on Plaza magazine, for “MADE IN CV” section. Plaza is magazine published by Ediciones Plaza, a montly magazine. It is a print magazine dealing with the trends and people in the spotlight in the Valencian Community.

Plaza magazine

Design thinking y lean startup: Casos Zumex y General Drones

I was invited by Valencialab to talk about how is our creative process at Zumex. I explained the different steps that we have to cross throw until we finalize in a solution or product. Our creative process is based on “Design thinking” adapted for our needs and our personal interpretation to performance this methodology.

Publication: Proyecta56

This month, April of 2015, Proyecta56 publish my interview about working at Yamaha as Senior Designer. Proyecta 56 is a young Spanish magazine which is based on design articles, especially industrial and product design. You may find highlighted that interview on the cover and back cover. Inside 7 pages with that topic and photos of my past work.

“La hora del diseño”. Sala Amadís – Injuve

On next Wednesday May 13 at 19: 30h. Will be start the exhibition “La hora del diseño” curated by Maria Alonso in Room Amadis Youth Institute, organized by INJUVE.

You can find Cp4 Stage which I designed for Yamaha.

Free entrance
Sala Amadís del Injuve
C/ José Ortega y Gasset, 71. 28006 Madrid

New position

Zumex Group, a world leader manufacturing and designing technology solutions for squeezed fruits and vegetables, has named José González director of innovation and creativity of the company.

Related link:

Evolving solution based on user needs


The largest spanish newspaper featured last Zumex project. The spanish company has developed a evolved juicer machine from a existing product, based on the basis of user needs. The several innovations designed for this project has been generated by the really close feed back from Mercadona, a supermarket chain, are described on the article:


El país