About
Chief Innovation & Product Officer | Product Development | Industrial Designer
With over 15 years of international experience, former Yamaha Senior Product Designer, and Executive Education from IESE Business School, I specialize in leading innovation strategies, cross disciplinary teams and product development to deliver solutions that are functional, meaningful and commercially impactful.
Currently Chief Innovation Officer at Zumex Group, I driving both disruptive and incremental innovation across global markets. My role bridges product vision, design leadership and business strategy—turning insights into patents, and concepts into scalable business opportunities.
I work at the intersection of design, technology and business. I’m passionate about shaping meaningful user experiences, while ensuring that innovation delivers measurable results. Over the years, I’ve developed and launched more than a dozen new products, built strategic alliances, and helped position Zumex as a global leader in its category.
Key Projects & Innovation impact:
• Zitrux – The first self-cleaning commercial juicer, setting a new hygiene benchmark for the foodservice industry.
• Soul Series 2 – The world’s most compact professional juicer and Zumex’s first IoT-enabled machine. Winner of the iF Design Award 2023.
• Mercadona Coinnovation Retail solution – Strategic custom project that led to 3 patents and consolidated a business category for Zumex. After this project, Retail is the company’s main revenue stream.
• Electric Bike Concept (Yamaha) – A visionary urban mobility concept designed during my time in Japan, combining compactness, elegance and functionality.
• Open Innovation Platform – Launched cross-border collaborations with startups like Peelpioneers (circular economy) and PineOmatic (automation), expanding Zumex’s portfolio through external innovation.
Talks & Thought Leadership
I regularly speak at international events on design, innovation and strategic transformation:
– “The Case of Valencian Design” – European Parliament, Brussels
– “Trends and Disruption in Food Ecosystems” – FTALKS, Valencia
– “The Economic Impact of Design” – Fundación Conexus, Madrid
– “Design Thinking & Strategic Vision” – ELISAVA University, Barcelona
– “Why Apply Open Innovation?” – CEEI Valencia
Vision
I believe innovation is not just about inventing new products—it’s about reshaping industries, solving real-world problems. My goal is to connect ideas, technology and people through purposeful design and forward-thinking strategy.
Earlier in my career, I worked as a product and industrial designer at Yamaha Corporation (Japan), and other previous experiences, where I developed a strong foundation in product feasibility, user experience and manufacturing. Today, I build on that base to lead innovation that drives long-term business growth.
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EXHIBITIONS, AWARDS AND TALKS
2024
“Human Centered design to Innovate in product design” UMA University talk, Malaga SPAIN.
2023
“IF Design Award 2023” Soul series 2 Zumex, Berlin GERMANY.
2022
“Diseño, Tecnología y Circularidad. Explorando nuevas formas de creación.” Round table, World Design Capital, Valencia SPAIN.
“El mejor diseño del año” Expo Zumex Soul series 2, Juny , Barcelona Design Museum, SPAIN.
“Diseño de Productos, servicios y experiencias.” Round table, Radio inteview 99.9 Plaza Radio, Valencia SPAIN.
“Mejor Máquina del año” HOT Awards 2022. Restauración News. Juny Madrid SPAIN.
“Por qué aplicar (o no) la innovación abierta. Exitos, intentos y fracasos” Round table. CEEI Valencia. July, SPAIN.
“Diseño y Reciclaje” Round table. Veles e Vents Valencia. Dec, SPAIN.
2021
“El impacto económico del diseño en las empresas” Talk, Fundación Conexus & Valencia Design Capital. Feb. Madrid (on-line), SPAIN.
“World Design Capital 2022. Agenda´ s official announcement. Organization, and the International Advisory Committee Welcoming event.” Nov. Valencia, SPAIN.
2020
Round table “Economía Creativa y Creativos en la Economía”, June. Valencia, SPAIN.
“Diseño valenciano (2009-2019), productos para un mundo global” Sept. Alcoy, SPAIN.
2019
Innovation Training. AJEV, “Innovation at our organizations” Valencia, SPAIN.
FTALKS19 “Trends, disruption and challenges in food ecosystem” Valencia, SPAIN.
2018
Lecture. The case of Valencian Design, “European Parliament” Brussels, BELGIUM.
Lecture. Desarrollo de producto en mercados complejos, CEEI Valencia, SPAIN.
2017
Lecture. Design Thinking Process, “ValenciaLab” Florida Universitaria, SPAIN.
Radio Interview. Sábado Verde, “La Once Diez” Buenos Aires, ARGENTINA.
Lecture. Business Mindsets, “Blue Oceans” ELISAVA University, SPAIN.
2016
Guest Teacher at ELISAVA, Master in Research for Design and Innovation. Barcelona, SPAIN.
Lecture. #4SCD – Sevilla Indivisible Knowledge, SPAIN.
La Hora del Diseño. Group Exhibition, HONDURAS.
2015
Ah a May Project, Saint-Étienne Biennale du Design, FRANCE.
Ah a May Project, Frankfurt Messe, GERMANY.
La hora del diseño, Madrid, SPAIN.
Ah a May Project, Yamaha Award, JAPAN.
Two Yamahas One passion, Roppongi Hills Tokyo, JAPAN.
Product Design Highlight Project, Bamboo Battery, BEHANCE.
Product Design Highlight Project, 0±0 / ELECTRIC-POWER ASSISTED BICYCLE BEHANCE.2014
Lecture. Escuela Superior de Comercio y Administración, Unidad Tepepan. Video conference MEXICO.
Design conversation at Shizuoka University of Art and Culture, JAPAN.
2013
Design conversation at Shizuoka University of Art and Culture, JAPAN.
2010
Saint-Étienne Biennale du Design, FRANCE.
Young Design Talent -Zaragoza Design Show (ZDS), SPAIN.
2009
Entrantes Valencia, SPAIN.
Creative Weekend Madrid, SPAIN.
2008
Nude. New spanish design, SPAIN.
2007
Nude. New spanish design, SPAIN.
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PUBLICATIONS
2024
“NUEVE PATRONES DE USO DE DISEÑO EN LAS ORGANIZACIONES” Zumex as collaborator of the thesis, February.
2022
“ADI-BOOK 2022” Zumex Soul series 2, July.
2021
Interview for Forbes, “Sostenibilidad y digitalización: el diseño valenciano aporta valor a la transformación industrial”, July.
2020
Interview for EmpleaTech, March.
2019
Reddit, Blog de innovación -Creatividad, diseño y pasión para exprimir la innovación- July.
Economía del disseny, Agencia Valenciana de la Innovació, Feb.
2017
Economía3 Magazine, Florida Universitaria y Economía3 “round table”, Jul. 2017
2016
Plaza Magazine, Oct. 2016
Yanko Design blog, Sept. 2016
2015
ID Mag. web, May. 2015
Proyecta56, Interview 7pages, Apr. 2015
Valencia Plaza blog, July 2015
2014
US patent D718374, Cp4 Stage, Nov. 2014
2013
Daysign p.36-41 n.3 Dec. 2013
Voice developer, Cp4/Cp40 Stage brochure p.17, 2013.
DissenyCV Blog, Oct 2013.
2012
Spanish ,p. 28 n.39 Spring 2012.
2011
Bolingen (Berlinske, Danish newspaper) 2011.
Spanish ,p. 21 n.36 Summer 2011.
2009
Surface. NY, Sept. 2009.
ID Mag. NY,p.80 May 2009
Experimenta April 2009.
2008
Proyecto Contract p.51 n.54 2008.
AD (Sp) Nov.2008.
Designboom blog, Dec.2008
CasaBasic 2008.
2007
[Di4*] ed. CDICV. p.23 n.4 2007