I was invited at Business Mindsets to talk about “Blue oceans” as business model. I had the chance of explain Zumex case and how my company started as pioneer generating a market from scratch.
Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.
I had the pleasure of being interviewed by Sergio Elguezábal from La Once Diez Radio from Argentina to talk about my project “0+-0 assisted bicycle”.
The largest spanish newspaper featured last Zumex project. The spanish company has developed a evolved juicer machine from a existing product, based on the basis of user needs. The several innovations designed for this project has been generated by the really close feed back from Mercadona, a supermarket chain, are described on the article:
Jose González has participated as guest teacher for the Master’s Degree in Research for Design and Innovation, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering.
The topic was about “Developing innovative products at big corporations and SME”. How to use a “Design Thinking method” through practical examples, at both middle and big corporations.
#4SCD organized by the Association of Students of Industrial Design www.aedisevilla.es have invited Jose Gonzalez to talk about “Technology, design and people” to the next generation of product and industrial designers. This event is largest congress of Industrial Design held in Andalusia (Spain) every year.
All the info: