Elisava|Business Mindsets

I was invited at Business Mindsets to talk about “Blue oceans” as business model. I had the chance of explain Zumex case and how my company started as pioneer generating a market from scratch.

Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.



Design thinking y lean startup: Casos Zumex y General Drones

I was invited by Valencialab to talk about how is our creative process at Zumex. I explained the different steps that we have to cross throw until we finalize in a solution or product. Our creative process is based on “Design thinking” adapted for our needs and our personal interpretation to performance this methodology.

Argentina Radio Interview

I had the pleasure of being interviewed by Sergio Elguezábal from La Once Diez Radio from Argentina to talk about my project “0+-0 assisted bicycle”.



Featured on Plaza

Featured on Plaza magazine, for “MADE IN CV” section. Plaza is magazine published by Ediciones Plaza, a montly magazine. It is a print magazine dealing with the trends and people in the spotlight in the Valencian Community.

Plaza magazine


Evolving solution based on user needs


The largest spanish newspaper featured last Zumex project. The spanish company has developed a evolved juicer machine from a existing product, based on the basis of user needs. The several innovations designed for this project has been generated by the really close feed back from Mercadona, a supermarket chain, are described on the article:


El país



The electric-power assisted “0 plus minus 0″ bicycle designed for Yamaha was featured at Yankodesign:







“La Hora del diseño” en Honduras | The design´hour “Honduras”

Group exhibition design formed by young Spanish designers in the field of product design (furniture, household and everyday objects, musical …) and fashion. The even was held in “Centro Cultural Tegucigalpa” Honduras. 


Jose González joined with his PSR-E253 designed for Yamaha.

Innovación en Zumex


We talk about innovation at Zumex.


Guest Teacher at Elisava

Jose González has participated as guest teacher for the Master’s Degree in Research for Design and Innovation, degree awarded by Pompeu Fabra University (UPF) and ELISAVA Barcelona School of Design and Engineering.

The topic was about “Developing innovative products at big corporations and SME”. How to use a “Design Thinking method” through practical examples, at both middle and big corporations.




#4SCD organized by the Association of Students of Industrial Design have invited Jose Gonzalez to talk about “Technology, design and people” to the next generation of product and industrial designers. This event is largest congress of Industrial Design held in Andalusia (Spain) every year.

All the info: