New product development in complex markets

In history, it was never so complex to develop new products. Design and develop products have been reinforced by approaching and “hybridizing” with strategic and services in order to provide greater value to the product.

Event: New product development in complex markets. Lecture.

Place: CEEI Valencia

puerta parlamento

European Parliament: The case of valencian design

Valencian design has been a protagonist in the European Parliamen. The main topic “the role of design in European reindustrialization”. This event was organized by Inmaculada Rodríguez-Piñero, ADCV and the CDICV.
Five Valencian companies Porcelanosa, Zumex, RNB Cosmetics, LZF Lamps and Actiu have intervened to explain how a strategic management of design is a driving force for thier development and have been part of their corporate succes.
José González, Director of Innovation and Creativity at Zumex, has highlighted the fundamental role played by design in the expansion of Zumex, present in a hundred of countries. I have affirmed that innovation is the main driver to its development.


Elisava|Business Mindsets

I was invited at Business Mindsets to talk about “Blue oceans” as business model. I had the chance of explain Zumex case and how my company started as pioneer generating a market from scratch.

Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.



Design thinking y lean startup: Casos Zumex y General Drones

I was invited by Valencialab to talk about how is our creative process at Zumex. I explained the different steps that we have to cross throw until we finalize in a solution or product. Our creative process is based on “Design thinking” adapted for our needs and our personal interpretation to performance this methodology.

Argentina Radio Interview

I had the pleasure of being interviewed by Sergio Elguezábal from La Once Diez Radio from Argentina to talk about my project “0+-0 assisted bicycle”.



Featured on Plaza

Featured on Plaza magazine, for “MADE IN CV” section. Plaza is magazine published by Ediciones Plaza, a montly magazine. It is a print magazine dealing with the trends and people in the spotlight in the Valencian Community.

Plaza magazine


Incremental Innovation based on user needs


The largest spanish newspaper featured last Zumex project. The spanish company has developed a evolved juicer machine from a existing product, based on the basis of user needs. The several innovations designed for this project has been generated by the really close feed back from Mercadona, a supermarket chain, are described on the article:


El país



The electric-power assisted “0 plus minus 0″ bicycle designed for Yamaha was featured at Yankodesign:







“La Hora del diseño” en Honduras | The design´hour “Honduras”

Group exhibition design formed by young Spanish designers in the field of product design (furniture, household and everyday objects, musical …) and fashion. The even was held in “Centro Cultural Tegucigalpa” Honduras. 


Jose González joined with his PSR-E253 designed for Yamaha.

Innovación en Zumex


We talk about innovation at Zumex.