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Zumex at Ftalks19

Ftalks is an international event to discuss trends and challenges of the food ecosystem through inspiring talks, experts, foodtech startup pitches and networking.

I participated in a round table about “Trends, disruption and challenges in food ecosystem” together with other companies such as Deliveroo, El Tenedor and Basque Culinary.

jovenes empresarios

Innovation Training: AJEV

Zumex Group has participated as ambassador of Innovation for the program “Consolida” organized by AJEV (Young Valencian Entrepeneurs).
Jose Gonzalez was in charge of introduce them how to “Promote Innovation in Organizations” from an executive or CEOs point of view.


Featured on Plaza

Featured on Plaza magazine, for “MADE IN CV” section. Plaza is magazine published by Ediciones Plaza, a montly magazine. It is a print magazine dealing with the trends and people in the spotlight in the Valencian Community.

Plaza magazine


Interview: Manuel Lecuona Professor

Manuel Lecuona, professor at UPV (University Polytechnic Valencia) quote Jose Alberto González as one of his most remarkable students.

New design update

At Zumex, our Design and R&D team have updated our Multifruit. There is our result.


Economía del disseny


Interview about design impact at Zumex Group.




New product development in complex markets

In history, it was never so complex to develop new products. Design and develop products have been reinforced by approaching and “hybridizing” with strategic and services in order to provide greater value to the product.

Event: New product development in complex markets. Lecture.

Place: CEEI Valencia

puerta parlamento

European Parliament: The case of valencian design

Valencian design has been a protagonist in the European Parliamen. The main topic “the role of design in European reindustrialization”. This event was organized by Inmaculada Rodríguez-Piñero, ADCV and the CDICV.
Five Valencian companies Porcelanosa, Zumex, RNB Cosmetics, LZF Lamps and Actiu have intervened to explain how a strategic management of design is a driving force for thier development and have been part of their corporate succes.
José González, Director of Innovation and Creativity at Zumex, has highlighted the fundamental role played by design in the expansion of Zumex, present in a hundred of countries. I have affirmed that innovation is the main driver to its development.


Elisava|Business Mindsets

I was invited at Business Mindsets to talk about “Blue oceans” as business model. I had the chance of explain Zumex case and how my company started as pioneer generating a market from scratch.

Business Mindsets explores new possibilities to think and do business in innovative ways. Applying new perspectives and mindsets to existing businesses or creating new opportunities from them. The role that innovation has played in recent years in the transformation of business has led us to explore blue oceans, agile methodologies, new segments in the bottom of the pyramid, new capitals in the form of information and data, and an infinite network of relationships and perspectives with our value chain.



Design thinking y lean startup: Casos Zumex y General Drones

I was invited by Valencialab to talk about how is our creative process at Zumex. I explained the different steps that we have to cross throw until we finalize in a solution or product. Our creative process is based on “Design thinking” adapted for our needs and our personal interpretation to performance this methodology.